The DIRECTV Holiday Bowl returns to Petco Park after an incredible first year at the nearly sold-out stadium in 2022! With a longstanding tradition of being one of the most exciting Bowl games in the business, the 2023 DIRECTV Holiday Bowl features a Pac-12 and ACC matchup, followed for the second year by the 101.5 KGB Sky Show.
For over 40 years, the DIRECTV Holiday Bowl has played a significant economic role in the success of San Diego's tourism industry. The nonprofit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during one of San Diego’s slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $997 million for the region.
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